Advances in tourism destination marketing :  managing networks 
edited by Metin Kozak, Juergen Gnoth and Luisa Andreu 
 - New York :  Routledge,  c2010. 
 - xxii, 257 p. :  ill ;  25 cm. 
 - Routledge advances in tourism ;  16 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations. 
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<br/><br/><label>ISBN: </label>9780415492386 9780203874127 
<br/><br/><label>LCCN: </label>2009002266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>910.688 AD VA