Advances in tourism destination marketing : managing networks
edited by Metin Kozak, Juergen Gnoth and Luisa Andreu
- New York : Routledge, c2010.
- xxii, 257 p. : ill ; 25 cm.
- Routledge advances in tourism ; 16 .
Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing. 8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish.
Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumer experiences in destinations, destination branding, destination image, events in destinations and destination tourism products. Throughout the book a network analysis perspective is applied to offer alternative solutions of how each system can share network knowledge and system knowledge so profits can be created effectively and maximised. The exploration of new topics such as Destination Networks and Destination Branding as well as original international empirical research and case studies from well known researchers in the area, provides new thinking on Marketing Tourism Destinations.