Nykiel, Ronald A. <br/><br/>
Marketing in the hospitality industry / 
Ronald A. Nykiel. 
 - 4th ed. 
 - East Lansing, Mich. :  Educational Institute, American Hotel & Lodging Association,  c2003. 
 - xiv, 337 p. :  ill ;  23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0866122540 
<br/><br/><label>LCCN: </label>2004269774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8