Stair, Lila B.

Careers in marketing / Lila Stair and Leslie Stair. - 4th ed. - New York : McGraw-Hill, c2009. - xiii, 200 p. : ill ; 24 cm.

Provides an overview of the marketing field, and looks at career opportunities in marketing research, product development, advertising and sales promotion, public relations, marketing management, consulting, and sales, with information on salaries, work culture, educational requirements, and interviewing.

Young Adult Follett Library Resources.

9780071493123 (pbk.) 9780329850081 (Follett bdg.) 0071493123 0329850083


Marketing--Vocational guidance.
Vocational guidance.
Marketing--Vocational guidance.
Vocational guidance.

HF5415.122 / .S72 2009

658.8/0023/73