Dacko, Scott G.

The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. - Oxford ; New York : Oxford University Press, 2008. - lviii, 601 p ; 23 cm.

Includes bibliographical references.

9780199286003 (pbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 0199285993 (hbk.)

2007028402


Marketing--Dictionaries.

HF5412 / .D33 2008

658.8003