Dacko, Scott G. The advanced dictionary of marketing : putting theory to use / Scott G. Dacko. - Oxford ; New York : Oxford University Press, 2008. - lviii, 601 p ; 23 cm. Includes bibliographical references. ISBN: 9780199286003 (pbk.) 0199286000 (pbk.) 9780199285990 (hbk.) 0199285993 (hbk.) LCCN: 2007028402 Subjects--Topical Terms: Marketing--Dictionaries. LC Class. No.: HF5412 / .D33 2008 Dewey Class. No.: 658.8003