Schilling, Melissa A.
Strategic management of technological innovation /
Melissa A. Schilling.
- 3rd ed.
- New York : McGraw-Hill/Irwin, c2010.
- xvi, 318 p. : ill ; 24 cm.
Includes bibliographical references and index.
9780073381565 (alk. paper) 007338156X (alk. paper) 9780071289573 (pbk.) 0071289577 (pbk.)
2009028950
GBA9A5625 bnb GBB008756 bnb
015408070 Uk 015473076 Uk
Technological innovations--Management.
New products--Management.
Strategic planning.
HD45 / .S3353 2010
658.5/75