Neuendorf, Kimberly A. <br/><br/>
The content analysis guidebook / 
Kimberly A. Neuendorf. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2002. 
 - xviii, 301 p. :  ill ;  26 cm. 
<br/><br/>
<br/><br/>Defining content analysis : is content analysis easy? -- Milestones in the history of content analysis : the growing popularity of content analysis -- Beyond description : an integrative model of content analysis -- Message units and sampling units -- Variables and predictions -- Measurement techniques -- Reliability -- Results and reporting : data handling and transformations -- Contexts. 
<br/><br/><label>ISBN: </label>0761919775 (cloth : alk. paper) 0761919783 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2001004115 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sociology--Research--Methodology.<br/>Content analysis (Communication)
<br/><br/><label>Dewey Class. No.: </label>301/.01