Luther, William M.

The marketing plan : how to prepare and implement it / William M. Luther. - 3rd ed. - New York : AMACOM, c2001. - xviii, 318 p. : ill ; 23 cm.

Includes index.

Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.

Adult Follett Library Resources.



0814471013

2001022859


Marketing.
Marketing.

HF5415 / .L83 2001

658.8/02