The
marketing plan
how to prepare and implement it
Luther, William M.
creator
text
nyu
New York
AMACOM
c2001
2001
3rd ed.
monographic
eng
xviii, 318 p. : ill ; 23 cm.
Provides instruction in how to create concise marketing plans that address the five components of product/service, communications, research, customer service,and sales management; with advice on setting objectives and strategy development.
Adult Follett Library Resources.
William M. Luther.
Includes index.
MARK935 MARK344
Marketing
Marketing
HF5415 .L83 2001
658.8/02
0814471013
2001022859
DLC
010409
20170126093716.0
22821