Strategic advertising management /
Larry Percy, John R. Rossiter, Richard Elliott.
- Oxford ; New York : Oxford University Press, 2001.
- xxi, 288 p., 12 p. of plates : ill. (some col ; 25 cm.
Includes bibliographical references and index.
0198782322
2001273433
GBA1-Y4263
Sales promotion. Advertising--Management. Strategic planning. Communication in marketing.