Taylor, James Walter, 1933-
Marketing planning : a step-by-step guide /
James W. Taylor.
- Englewood Cliffs, NJ : Prentice Hall, c1997.
- xx, 364 p ; 24 cm.
Includes index.
0132420589 0132420414 (pbk.)
96026483
Marketing--Planning--Handbooks, manuals, etc.
HF5415.13 / .T379 1997
658.8/02