Levitt, Theodore, 1925-
The marketing imagination /
Theodore Levitt.
- New, expanded ed.
- New York : London : Free Press ; Collier Macmillan, c1986.
- xxv, 238 p. : ill ; 25 cm.
Includes bibliographical references and index.
0029191807 0029190908 (pbk.)
86000576
Marketing.
HF5415 / .L482 1986
658.8