Blythe, Jim. Essentials of marketing / Jim Blythe. - 2nd ed. - New York : Pearson Education, 2000. - p. cm. Includes bibliographical references and index. ISBN: 0273646672 LCCN: 00055768 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .B485 2000 Dewey Class. No.: 658.8