Lovelock, Christopher H. <br/><br/>
Principles of service marketing and management / 
Christopher Lovelock, Lauren Wright. 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2001. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130404675 
<br/><br/><label>LCCN: </label>2001035072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--United States<br/>Service industries--Management.--United States
<br/><br/><label>LC Class. No.: </label>HD9981.5  / .L68 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8