Reedy, Joel.

Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo. - 2nd ed. - Mason, Ohio : Thomson/South-Western, c2004. - xx, 570 p. : ill ; 28 cm.

Includes bibliographical references and index.



0324175957

2002112211


Telemarketing.
Internet marketing.

HF5415.1265 / .R44 2004

658.8/72