Haig, Matt. <br/><br/>
Brand failures :  the truth about the 100 biggest branding mistakes of all time / 
Matt Haig. 
 - London ;  Sterling, VA :  Kogan Page,  2003. 
 - viii, 310 p ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [301]-302) and index. 
<br/><br/> Presents the inside story of one hundred major brands that failed, describing how each brand used the backing of global giants such as McDonald's, IBM, and Microsoft to launch their product but failed to gain the same popularity and reputation as their backers. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780749439279 0749439270 
<br/><br/><label>LCCN: </label>2003000966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing.<br/>Brand loyalty.<br/>Brand choice.<br/>Brand name products--Marketing.<br/>Brand choice.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H345 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8/27