Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 7th ed. - Mason, Ohio : Thomson/South-Western, c2004. - xxvii, 666, [42] p. : col. ill., col. maps ; 28 cm.

Includes bibliographical references and indexes.



0324190468 (Domestic student edition) 0324282893 (International student edition; not for sale in the U.S.)

2002116682


Export marketing.

HF1416 / .C953 2004

658.8/4