International marketing /
Michael R. Czinkota, Ilkka A. Ronkainen.
- 7th ed.
- Mason, Ohio : Thomson/South-Western, c2004.
- xxvii, 666, [42] p. : col. ill., col. maps ; 28 cm.
Includes bibliographical references and indexes.
0324190468 (Domestic student edition) 0324282893 (International student edition; not for sale in the U.S.)