Brethauer, Dale M.

New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer. - New York : AMACOM, c2002. - xvi, 192 p. : ill ; cm.

Includes bibliographical references and index.

0814407137

2001045907


New products--Marketing.

HF5415.153 / .B74 2002

658.8