Kotler, Philip.
Marketing management /
Philip Kotler, Kevin Keller.
- Twelfth ed.
- Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
- xxxix, 733 [45] p. : col. ill ; 28 cm.
Includes bibliographical references and index.
0131457578
2004029595
Marketing--Management.
HF5415.13 / .K64 2006
658.8