Lamb, Charles W. Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, Ohio : Thomson/South-Western, c2005. - xxxvi, 572 p. : col. ill ; 28 cm. Includes bibliographical references and indexes. ISBN: 0324282923 (package) 0324282907 (text) 0324282915 (Xtra!) 0534558534 (Infotrac) LCCN: 2003110011 Subjects--Topical Terms: Marketing.Marketing--Management. LC Class. No.: HF5415 / .L2623 2005 Dewey Class. No.: 658.8