Doyle, Peter, 1943 June 23-2003.
Marketing management and strategy /
Peter Doyle.
- 3rd ed.
- New York : Pearson Education, 2001.
- p. cm.
Includes bibliographical references and index.
0273651501
2001036540
Marketing.
Marketing--Management.
HF5415 / .D753 2001
658.8