Lovelock, Christopher H. <br/><br/>
Services marketing in Asia :  managing people, technology, and strategy / 
Christopher Lovelock, Jochen Wirtz, Hean Tat Keh. 
 - Singapore ;  New York :  Prentice Hall,  2002. 
 - xxi, 706 p. :  ill ;  24 cm. 
<br/><br/> Based on Services marketing / Christopher H. Lovelock. 4th ed. 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130605662 
<br/><br/><label>Source: </label> Library of Congress -- Jakarta Overseas Office  S[dollar]38.50 
<br/><br/><label>LCCN: </label>2001412808 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--Asia<br/>Professions--Marketing.--Asia
<br/><br/><label>LC Class. No.: </label>HD9987.A2  / L68 2002