Lee, Kiefer. <br/><br/>
Global marketing management :  changes, challenges and new strategies / 
Kiefer Lee, Steve Carter. 
 - Oxford ;  New York :  Oxford University Press,  2005. 
 - xxxi, 582 p. :  col. ill ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations. 
<br/><br/><label>ISBN: </label>0199267529 9780199267521 
<br/><br/><label>LCCN: </label>2005003201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD62.4  / .L44 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/4