Hughes, Mark,  1965- <br/><br/>
Buzzmarketing :  get people to talk about your stuff / 
 Buzz marketing 
Mark Hughes. 
 - New York :  Portfolio,  2005. 
 - x, 242 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Examines how companies can tap into buzz marketing to improve their business and generate word of mouth about their products and services. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>1591840929 9781591840923 
<br/><br/><label>LCCN: </label>2004060233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Publicity.<br/>Mass media and business.<br/>Marketing.<br/>Advertising.<br/>Publicity.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .H84 2005 
<br/><br/><label>Dewey Class. No.: </label>659.13/3