TY - BOOK AU - Proctor,Tony TI - Strategic marketing: an introduction SN - 0415208106 (hbk.) AV - HF5415.135 .P76 2000 U1 - 658.8/02 21 PY - 2000/// CY - London, New York PB - Routledge KW - Marketing KW - Decision making KW - Management N1 - Includes bibliographical references (p. [303]-312) and index ER -