Kitchen, Philip J. <br/><br/>
Integrated marketing communications :  a primer / 
Philip J. Kitchen and Patrick de Pelsmacker. 
 - London ;  New York :  Routledge,  2004. 
 - xiii, 193 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 178-186) and index. 
<br/><br/>Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing. 
<br/><br/><label>ISBN: </label>0415314208 (hardback) 0415314216 (pbk.) 
<br/><br/><label>LCCN: </label>2004000946 
<br/><br/><label>Nat. Bib. No.: </label>GBA4X5306  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .K575 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/001/4