McDaniel, Carl D. <br/><br/>
Marketing research essentials / 
Carl McDaniel Jr., Roger Gates. 
 - 5th ed. 
 - Hoboken, N.J. :  John Wiley,  c2006. 
 - xvi, 479 p. :  ill ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Includes SPSS student software version 13.0 for Windows.  Various multi-media instructional resources are available to supplement the text. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME. 
<br/><br/><label>ISBN: </label>0471684767 (pbk.) 
<br/><br/><label>LCCN: </label>2004065933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/3