Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York : Financial Times/Prentice Hall, 2004. - p. cm.

Includes bibliographical references.



0273655167

2003060546


Target marketing.
Marketing--Management.

HF5415.127 / .H66 2004

658.8/02