Hooley, Graham J. Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy. - 3rd ed. - New York : Financial Times/Prentice Hall, 2004. - p. cm. Includes bibliographical references. ISBN: 0273655167 LCCN: 2003060546 Subjects--Topical Terms: Target marketing.Marketing--Management. LC Class. No.: HF5415.127 / .H66 2004 Dewey Class. No.: 658.8/02