Mooij, Marieke K. de,  1943- <br/><br/>
Consumer behavior and culture :  consequences for global marketing and advertising / 
Marieke de Mooij. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2004. 
 - xiv, 345 p. :  ill ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising. 
<br/><br/> Explores consumer behavior from a cultural perspective, covering the various psychological and sociological aspects of human behavior used for explaining consumer behavior around the world. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780761926689 (trade) 0761926682 (trade) 0761926690 (paperback) 9780761926696 
<br/><br/><label>LCCN: </label>2003006597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Cross-cultural studies.<br/>Consumers--Psychology.<br/>Marketing.<br/>Consumers--Cross-cultural studies.<br/>Consumers--Psychology.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .M66 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/342