Grönroos, Christian, 1947-

Service management and marketing : customer management in service competition / Christian Grnroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill ; 24 cm.

Includes bibliographical references and index.



0470028629 (pbk. : alk. paper) 9780470028629 (pbk. : alk. paper)

2006030743


Service industries--Marketing.
Customer services.

HD9980.5 / .G776 2007

658.8