Dahlén, Micael. <br/><br/>
Marketing communications :  a brand narrative approach / 
Micael Dahlen, Fredrik Lange, Terry Smith. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470319925 (pbk.) 
<br/><br/><label>LCCN: </label>2009025220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .D34 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/02