Bernstein, Joanne Scheff,  1945- <br/><br/>
Arts marketing insights :  the dynamics of building and retaining performing arts audiences / 
Joanne Scheff Bernstein ; foreword by Philip Kotler. 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  c2007. 
 - xx, 294 p ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 267-280) and index. 
<br/><br/><label>ISBN: </label>9780787978440 (hbk.) 0787978442 (hbk.) 
<br/><br/><label>LCCN: </label>2006029093 
<br/><br/><label>Nat. Bib. No.: </label>GBA676320  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013547064  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts--Marketing.
<br/><br/><label>LC Class. No.: </label>PN1590.M27  / B47 2007 
<br/><br/><label>Dewey Class. No.: </label>791.069/8