iPhone & iPad apps marketing : secrets to selling your iPhone and iPad apps /
iPhone and iPad apps marketing Marketing
Jeffrey Hughes.
- Indianapolis, Ind. : Que Pub., c2010.
- xi, 294 p. : ill ; 23 cm.
Includes index.
Offers tips on marketing iPhone and iPad applications, discussing identifying an apps unique value, building a total message, electronic word of mouth, using social media, timing marketing activities, pricing, promotions, components of a marketing plan, and other related topics.