Hughes, Jeffrey F.

iPhone & iPad apps marketing : secrets to selling your iPhone and iPad apps / iPhone and iPad apps marketing Marketing Jeffrey Hughes. - Indianapolis, Ind. : Que Pub., c2010. - xi, 294 p. : ill ; 23 cm.

Includes index.

Offers tips on marketing iPhone and iPad applications, discussing identifying an apps unique value, building a total message, electronic word of mouth, using social media, timing marketing activities, pricing, promotions, components of a marketing plan, and other related topics.



9780789744272 (pbk.) 0789744279 (pbk.)

2010010224


iPhone (Smartphone)
Application software.
iPhone (Smartphone)
Application software.

005.36