Enis, Ben M. <br/><br/>
Marketing classics :  a selection of influential articles. 

 - 8th. 
 - Englewood Cliffs, New Jersey :  Prentice Hall,  1995. 
 - Book. 
<br/><br/><label>ISBN: </label>0205159885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.