Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan. 
 - 5th ed. int.ed. 
 - New York :  McGraw Hill,  1994. 
 - xvi, 480 p. :  ill ;  24 cm. 
<br/><br/> includes indexs. 
<br/><br/><label>ISBN: </label>0071133224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.