Baker, Michael J. <br/><br/>
Marketing :  an introductory text. 

 - 6th. 
 - Houndsmill :  Macmillan,  1996. 
 - Book. 
<br/><br/><label>ISBN: </label>0333663233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.