Lovelock, Christopher H. <br/><br/>
Services marketing :  text, cases and reading. 

 - 2nd ed. 
 - New Jersey, U.S.A. :  Prentice Hall,  1991. 
 - xvi,526pp. 
<br/><br/><label>ISBN: </label>0138070172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Service industries--Marketing.