Quelch, John A. <br/><br/>
Cases in advertising and promotion management. 

 - 4th ed. 
 - Illinois :  Richard D. Irwin,  1994. 
 - Book. 
<br/><br/><label>ISBN: </label>0256122725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Case studies.<br/>Sales promotion--Case studies.