Cespedes, Frank V. <br/><br/>
Concurrent marketing :  integrating product, sales, and service. 

 - Boston, Massachusetts :  Harvard Business School Press,  1995. 
 - Book. 
<br/><br/><label>ISBN: </label>0875844448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.<br/>Sales management.