Peter, Paul J. <br/><br/>
Marketing management :  knowledge and skills. 

 - 5th ed., International ed. 
 - Boston :  Irwin McGraw Hill,  1998. 
 - Book. 
<br/><br/><label>ISBN: </label>0256226334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.