Shimp, Terence A. <br/><br/>
Advertising, promotion, and supplemental aspects of integrated marketing communications / 
Terence A. Shimp. 
 - 4th ed. 
 - Fort Worth :  The Dryden Press,  1997. 
 - xxiii, 589 p. 
<br/><br/><label>ISBN: </label>0030103525  180 Dhs 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.