Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill ; 29 cm. - The McGraw-Hill/Irwin series in marketing . - The McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

0072398841 (hardback) 0071123121

2001024810


Export marketing.
International business enterprises.

HF1416 / .C375 2002

658.8/48