Lindström, Martin,  1970- <br/><br/>
BRANDchild :  remarkable insights into the minds of today's global kids and their relationships with brands / 
 BRAND child 
Martin Lindstrom with Patricia B. Seybold. 
 - London ;  Sterling, VA :  Kogan Page,  2003. 
 - xxviii, 316 p. :  ill. (some col.), map ;  24 cm. 
<br/><br/> "Millward Brown.".  "Squib.".  "AFA.".  Includes index. 
<br/><br/> Booklist.  Choice.  Reference and Research Book News. 
<br/><br/> Examines the factors that drive the attraction of "tweens" (children aged 8-14) to particular brand names, discussing marketing strategies and including over fifty case studies. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/>
<br/><br/><label>ISBN: </label>0749438673 (hardcover) 
<br/><br/><label>LCCN: </label>2002154220 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Child consumers.<br/>Advertising and children.<br/>Marketing research.<br/>Brand name products.<br/>Consumers.<br/>Advertising and children.<br/>Marketing--Research.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L55 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8/34/083