Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy. 

 - 7th ed. 
 - Boston :  McGraw-Hill,  1998. 
 - Book. 
<br/><br/><label>ISBN: </label>0071153241 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.