Jain, Subhash C.,  1942- <br/><br/>
Marketing planning and strategy / 
Subhash C. Jain. 
 - 6th ed. 
 - Cincinnati :  South Western College,  2000. 
 - xviii, 925 p. 
<br/><br/><label>ISBN: </label>0324014805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.