Brooke, Michael Z. <br/><br/>
New product development :  successful innovation in the marketplace / 
Michael Z. Brooke, William R. Mills. 
 - New York :  International Business Press,  c2003. 
 - xxiv, 219 p ;  24 cm. 
<br/><br/>Includes bibliographical references (p.209) and indexes. 
<br/><br/><label>ISBN: </label>0789015668 (alk. paper) 0789015676 (soft) 
<br/><br/><label>LCCN: </label>2002068763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .B76 2003 
<br/><br/><label>Dewey Class. No.: </label>658.5/75