Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb JR., Joseph F. Hair, Jr., Carl McDaniel. 
 - 6th ed. 
 - Cincinnati, Oh. :  South-Western,  2002. 
 - xiv, 751 p. :  + CD-Rom ;. 
<br/><br/> + CD-Rom. 
<br/><br/>
<br/><br/><label>ISBN: </label>0324125674  UK33.52 
<br/><br/><label>Publisher. No.: </label> AmazonUK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.