Lamb, Charles W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. 
 - 3rd ed. 
 - Mason, Ohio :  South-Western, Thomson Learning,  c2003. 
 - 601 p. :  col. ill ;  28 cm. 
<br/><br/> Includes bibliographical references (p. 557-572) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0324113900 
<br/><br/><label>LCCN: </label>2001054171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L2623 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8