Schiffman, Leon G.
Consumer behavior /
Leon G. Schiffman, Leslie Lazar Kanuk.
- 8th ed.
- Upper Saddle River, NJ : Pearson Prentice Hall, c2004.
- xxiv, 587, [67] p. : col. ill ; 27 cm.
Includes bibliographical references and indexes.
0130673358
2003048248
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2004
658.8/342