Elvy, Basil Howard. <br/><br/>
Marketing, made simple / 
B. Howard Elvy. 
 - 3rd ed. 
 - Oxford :  Made Simple Books,  c1991. 
 - viii, 235 p. :  ill ;  22 cm. 
 - Made simple. .
<br/><br/> Bibliography: p. 232 - Includes index. 
<br/><br/><label>ISBN: </label>0750601388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Commerce.<br/>Marketing.