Waller, David. <br/><br/>
How to prepare a promotional plan / 
David Waller. 
 - Sydney :  McGraw-Hill,  1998. 
 - xi, 100 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references (p. 79). 
<br/><br/>
<br/><br/><label>ISBN: </label>0074706535  A$29.05 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing--Management.<br/>Sales promotion--Planning.